In 2018, the government of Mexico City declared lucha libre to be "an integral part of the culture of Mexico." Formally organized in the country over 80 years ago, lucha libre stars have not only become real life superheroes and cultural icons, but have crossed over into mainstream pop-culture superstars as well!
Legends of Lucha Libre represents the IP owned by these stars, namely their luchador personas and likenesses which also includes their iconic masks. Through both direct to consumer and licensing efforts, Legends of Lucha Libre is able to bring high quality products to the marketplace.
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Cynthia Modders, President: cynthia @fireflybrandmanagement.com
Pamela Harris, VP Licensing: pharris @fireflybrandmanagement.com
Luchadores seeking to join Legends of Lucha Libre for IP management and association services can contact us directly.
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